Shopaholic Style Directory : Oyin

Who is Oyin?

My name is rooted in the Yoruba tribe of Nigeria, and Oyinkansola (my full name) means “Honey drops in wealth”. For anyone who knows me, they know this to be true. I live for a good laugh and have been told my smile is contagious :). My last name, Akintan, means “The glory never ceases”, a true reflection of my hunger for life, prosperity, and serendipity. With me, you’ll always have a good time!

I studied Industrial Engineering (IE) both in my Bachelors and Masters, working thus far as an Engineer/Analyst in fashion, home décor, and now as a Senior Analyst in a fine jewelry company. I know you’re wondering…umm what? Ok, let me explain it this way… I LOVE math, as well as the underlying creativity embedded in engineering. Fortunately, IE ties this in towards a career in the creative industry. My passion and total commitment to quality reinforces everything that I do in my career. Not just in the technicalities of product development and manufacturing of let’s say your favorite 6-inch heels, but in the systems and support that gets those fabulous heels to your mailbox, right in time for Fashion Week!

Also, my love for creating a well curated space (my apt in Brooklyn is a constantly evolving canvas) has me more recently working with my family for our business, Via-Asha Designs, a home décor and design consultancy for commercial, retail, and independent clients in London, NYC, and DMV.

Black over-sized shift dress | ASOS
Bordeaux ankle-strap platform loafer pumps | Miu Miu
Bag | Kate Spade

Do you consider yourself a shopaholic? (Do you constantly shop all year round, or do you shop in bulk? Ie. once a year or seasonally)

Maybe a little…alright a lot…Ok fine, YES. I shop all year round and focus on investing in a few quality pieces that can take me from season to season. Bulk shopping makes me nervous…

Green Dress | Vintage store in DC (Annie Cream Cheese)
Orange clutch | Primark (London)
Shoes | YSL
Silk scarf | Balenciaga

How would you describe your personal style? What is your favorite style season? (Fall style | coats and sweaters or Summer | flowy dresses and bathing suits etc.)

My style has evolved over the years, but more recently it’s very feminine and classic with a tough edge, mostly in the details. My favorite designers are Domenico Dolce and Stefano Gabbana, so there you go!

I am OBSESSED with Fall; the mild temperature, romantic sunsets, and breathtaking colours all reflected in burnt orange, bordeaux, and forest green fashion palettes just makes me oh so happy inside. I love being able to throw on an easy shift dress and over-the-knee boots, or a knit sweater, midi skirt and d’orsay pumps!

Green laser-cut shift dress | (Dress was a gift (from a boutique in SOHO)
Gold pointed wedged pumps | Céline
Necklace and earring set | handmade gift

Where do you go for a day of retail therapy?

Being a British Citizen and spending a major part of my childhood in London, UK, there’s just nothing like a shopping day on Oxford Street. Swooning over their window displays for years as a child, I was fortunate enough to work in Designer Operations at Selfridges & Co. as a teenager, and I still love a good retail therapy session there ‘til this day!

White rabbit fur coat |Calvin Klein
White pants and top | Century 21
Black and silver ombre pumps | Marc Jacobs
Clutch and ear cuff | BCBG

What is your favorite trend? What is your least favorite trend?

My favorite trend is: Monochrome.

My least favorite trend: Uggs. Like, I just can’t.

Lace white collard top | Express
Fishnet skirt | Ann Taylor
Shoes | Fendi

You are traveling out of state to a style conference and the airline has lost your luggage. Your company has given you $200 to purchase an outfit for the presentation as well as something to change into for a dinner party that evening. Where would you go and what would you buy?

Praying to the fashion gods there’s a Century 21 stores in the vicinity you’ll definitely catch me there! I ALWAYS get quality pieces at a steal!

Presentation: Slim fit-ankle cut blazer and pant combo ($75), printed pussy-bow top tucked in ($25), and classic pointed pumps ($50) with slick back hair and nude lip.

Dinner Party: Tuxedo dress ($50) with the same classic pumps from the presentation outfit, pin-up hair and a bold lip.

White skirt | Century 21
White chiffon top |DKNY
Leopard shoes |Brian Atwood
Clutch | BCBG

Where can we find you during fashion week in New York City? What’s your favorite part of the season Fashion Week or Fashion Night Out?

You can find me at a few morning runway shows in between working at the office, and mostly evening collection presentations.

I miss NY Fashion Night Out! It was something my friends and I used to look forward to. The anticipation of fashion week is really the best part.

Chiffon pussy bow top | vintage store in Bromley, London
Snake skin skirt | vintage store in Bromley, London
Textured clutch | BCBG

I hope you guys loved learning a bit more about Oyin on the blog today. I will be adding a lot more people to my Style Directory so be sure to check back here weekly for updates. I am so glad to have her start off the series. Her style is great and her other talents pair with that to make her unique! If you want to stay in touch with Oyin follow her Instagram page @oyincansoda.


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